SEMA Show Highlights

’64 Shelby Cobra Coupe Unveiled in Shell Display

Shelby Cobra Coupe
The ’64 Shelby Cobra Coupe was presented by the vehicle’s first driver (from left) Craig Breedlove, designer Peter Brock, and owner Fred Simeon; Rusty Barron, Shell Lubricants vice president of marketing; and Mark Gessler, Historic Vehicle Association president.

By SEMA News

Headlining the return of Shell to the SEMA Show was the unveiling of the ’64 Shelby Cobra Coupe piloted to set 25 individual records during a Goodyear tire test in 1965 at the Bonneville Salt Flats. This year’s SEMA Show also happens to mark the 50th anniversary of the famed day and the reunion of first-time driver (Craig Breedlove), designer (Peter Brock) and the Cobra.

The event took place at the Shell SEMA Show space (booth #60005), which offers attendees a place to recharge and revel in automotive lore, as Shell hosts legendary and modern automotive personalities on its sound stage.

Show attendees can view a unique lineup of historical cars that helped mold the modern era of high performance. Shell’s 10,000-sq.-ft. displays bring a roster of industry experts, legendary automotive personalities and enviable vehicles. Special guests are scheduled to appear throughout the week.