The Americans for Free Trade (AFT) coalition, which includes SEMA, sent a letter urging the U.S. Congress to pass bipartisan legislation to extend product exclusions granted under the Section 301 China tariffs for at least one year.

SEMA, along with hundreds of trade associations and companies, have called on the U.S. Congress to provide temporary and targeted COVID-19 liability protection by passing the “Safe to Work Act” (S. 4317).

Sid Polan passed away June 18 due to failing health.

The Showcase is the most convenient way to highlight your company's products and generate buyer leads outside of your booth.

Getting your share of attention from reporters at the SEMA Show can be a challenge that requires a good media strategy, along with a well-executed trade-show plan.

The Southern California Timing Association (SCTA) is preparing the historic salt flats of Bonneville for the annual land-speed event of Speed Week (August 8–14).

SEMA eNews highlights products from member-companies each week.

Exhibitors planning a feature vehicle for the Show are encouraged to mark their calendars now to allow ample time to choose the best car to represent their brand and promote its appearance appropriately.

The following are examples of how several automotive specialty-equipment companies are responding to this unprecedented event.

SEMA Show exhibitors can expand their reach and product exposure by offering products to builders through the SEMA Show's Products for Project-Vehicle Builders list.