By Jason Catullo
 The SEMA Show New Products Showcase annually features the latest products from specialty-equipment manufacturers, and is known as the No. 1 destination for Show buyers and media. |
The SEMA Show New Products Showcase annually features the latest products from specialty-equipment manufacturers, and is known as the No. 1 destination for Show buyers and media. The Showcase is the most convenient way to highlight your company's products and generate buyer leads outside of your booth. In addition to new products, the Showcase includes a "Featured Products" section to spotlight your company's existing brands and innovations that aren't necessarily considered “new.”
Each product entered into the Showcase includes detailed information and descriptive signs, and the product information is immediately available to Show buyers. All submissions are also professionally photographed, and the photos are used by media for Show coverage, made available to exhibitors to use for promotional purposes, and featured in SEMA News magazine in the upcoming year.
SEMA Show management is making plans to preserve the Show’s core business value in a safety-first environment. Face coverings are required for entry into the 2020 SEMA Show. Those who arrive without a face covering will be provided a complimentary one on-site.
The New Products Showcase section for 2020 will be constructed to meet social distancing requirements. Traffic control and one-way aisles will be included to reduce crowd gatherings. The cabinets, display cases and surfaces will be disinfected in cooperation with safety protocols.