SEMA is a member-driven organization that is governed by a Board of Directors who are elected by member companies. In this way, the industry guides its own strategic direction, sets priorities, and balances goals and opportunities.

While many lawmakers spend their entire adult lives in government, U.S. Senator Mike Braun (R-IN) chose a different path, entering public service after spending more than three decades working in the automotive aftermarket. His experience in the industry and in dealing with government regulations...

Ford Mustang Mach 1: The Ford Mustang Bullitt is set to be sunsetted after the ’20 model year, and its replacement—the Mustang Mach 1—is set to arrive for 2021. LandRover Discovery: Land Rover will launch its first hybrid Discovery as part of a roster of updates aimed at boosting the model’s sale...

Industry news from SEMA-member companies, including Peterson Manufacturing, Acme Manufacturing Co., Dayco and more.

Hellwig Suspension Products has announced the loss of one of its founders. Don Hellwig, who passed away June 3 at the age of 91, co-founded Hellwig Products in 1946 alongside his late father Rudy Hellwig.

To help aftermarket companies manage their product data and generate more business, the SEMA Data Co-op (SDC) offers a centralized database that enables manufacturers to author, validate, store and distribute product data to distributors and retailers. With the SDC’s comprehensive set of online data...

One of the greatest strengths of writing-assistant software powered by artificial intelligence (AI) is that the packages go far beyond simply correcting spelling and making sure grammar is just right. In many ways, using such assistants is like getting a second opinion on everything you write from a...

Maintenance Backlog on Federal Lands: The U.S. Senate passed the Great American Outdoors Act (GAOA)—a SEMA-supported bill that is critically important to revitalizing America’s outdoor recreation industry. The GAOA would dedicate $9.5 billion over the next five years to addressing the maintenance...

SEMA is offering an online marketplace to allow manufacturers and resellers in the specialty automotive segment to connect and conduct business. Taking place November 2-6, SEMA360 was created after industry members expressed a need for a viable marketplace solution in the absence of the 2020 SEMA...