Now in its fourth year, SEMA’s Battle of the Builders competition has become more expansive than ever.

Amid all the famous Show cars and vehicular eye-candy of the 2017 SEMA Show, you can also expect to see plenty of celebrities and industry icons throughout the week.

SEMA is working hard to help members identify and capture the opportunities connected to Advanced Driver Assist Systems (ADAS).

News and updates from across the specialty-equipment industry.

Kelli Mallicote of BodyGuard talks about her involvement with the SEMA Light Truck Accessory Alliance (LTAA).

Due to recent events, SEMA Show attendees should plan some additional time for gaining entrance to the Show floor.

There has never been a more important time to arm yourself with information and education.

SEMA members attending the 2017 SEMA Show as buyers have access to the Member Buyer Rewards (MBR) program perks.

Keep up with the latest council and network events at the 2017 SEMA Show.

SEMA News spent time with Alan Johnson to get a sneak peek at a 1932 Ford Tudor he entered into the 2017 SEMA Battle of the Builders.