Business Tools

Member Buyer Rewards During SEMA Show Week

By Katie Carson

SEMA MBR (Member Buyer Rewards) Program, SEMA Show

SEMA members attending the 2017 SEMA Show as buyers have access to the Member Buyer Rewards (MBR) program perks. Just by wearing their MBR cards and lanyards during the SEMA Show, they will be recognized as MBR members, giving them access to the following:

  • The MBR Lounge (located in the SEMA Members Lounge in the Las Vegas Convention Center, North Hall, Room N251): The lounge features complimentary coffee and a place to rest your feet, Tuesday–Friday during Show hours.   
  • Dedicated MBR Taxi Lines located at both taxi areas, Tuesday–Thursday, from 2:00 p.m.–5:00 p.m., Friday, from 2:00 p.m.–4:00 p.m.
  • VIP entrance line into SEMA Ignited, the official SEMA Show after-party. SEMA Ignited takes place in the Gold Lot on Friday after the close of the Show.

MBR cards will be mailed in late October. Be sure to stop by the MBR lounge early during SEMA Show week to pick up your limited-edition MBR keychain.

SEMA membership has its rewards. To learn more, contact AJ Carney at 909-978-6697 or