By Nick Cross, Smithers, WTSBC Education Committee Chair The SEMA Wheel, Tire, Suspension & Brake Council (WTSBC) Education Committee continues to prioritize meaningful, practical resources for members across the wheel, tire, suspension, and brake segments of the aftermarket. As vehicle technology...

By Jason Weidmann Throughout 2025, the Wheel, Tire, Suspension & Brake Council (WTSBC) brought members together for its virtual Coffee & Conversation series—held on the first Thursday of each month from February through September at 9 a.m. PT. Designed as an open, peer-driven forum, the series...

By Jesse Ramirez Let’s be real—no one starts a business thinking they’ll end up having to protect it from their own partner. Most of us just want to hustle, grow, and succeed with people we trust. I’ve been there. Back in 2019, I brought someone into my business who knew a lot about the field. I...

SEMA is calling on passionate members like you to get involved and make an impact! Volunteer now for Members-at-Large positions across SEMA's nine Councils and Networks. Serving as a volunteer leader is your opportunity to: Expand your network – Connect with fellow industry professionals and leaders...