By SEMA News Editors
The plotting of the Truck, SUV & Off-Road section of the SEMA Show is underway, giving truck and off-road brands the opportunity to showcase their latest innovations to the builders, installers and aftermarket professionals driving the industry forward.
For truck and off-road exhibitors, the opportunity is unmatched. The SEMA Show puts products directly in front of the builders, shops and brands shaping the truck market––from suspension lifts and wheels to bed storage, lighting and exterior accessories. It's where buyers discover the latest innovations in truck customization, capability and performance.
Exhibiting is the first step toward increasing brand awareness, meeting new clients and expanding your sales channels. With more than 153,000 attendees and more than 70,000 qualified buyers and decision-makers, the Show delivers direct access to customers actively seeking new products, suppliers and partnerships.
Trucks are always a favorite at the SEMA Show, drawing high traffic from eager audiences. New this year, in addition to the Truck, SUV, & Off-Road section in West Hall, the Show will also showcase a Restyling & Trucks section in the adjacent North Hall connected via Sky Bridge, helping builders, installers and enthusiasts find the latest products that are driving trends across the aftermarket in one central location.
Beyond the booth, thousands of media members and content creators amplify product launches and brand stories, helping exhibitors build visibility and momentum that lasts long after Show week ends.
While the Show floor is filling up fast, there are still opportunities for brands to get involved, helping maximize impact before the doors open in Las Vegas this November.
When you exhibit at the SEMA Show, you’re not just renting booth space––you're joining a community that helps shape and protect the truck and off-road industry. Through advocacy efforts, land-use initiatives and market research, SEMA works to support the businesses and enthusiasts who power the industry forward.
The 2026 SEMA Show takes place November 3-6 in Las Vegas. Ready to put your brand at the center of the truck and off-road market? Explore opportunities and reserve booth space at the Truck and Off-Road page, or visit the application directly below.
Questions? Read this article or contact SEMA at 240-ASK-SEMA (240-275-7362) or via email at customercare@sema.org.
The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration opens on May 4th; to sign up for notifications, visit here. For more information, visit semashow.com.
