The PRO Cup Challenge, taking place at the 2025 SEMA Show in Las Vegas, invites automotive restylers to design an accessory package for a new model vehicle that appeals to a broad audience.

The SEMA Professional Restylers Organization (PRO) is hosting a virtual General Membership Meeting on Wednesday, June 11, at 11:00 a.m. PDT/2:00 p.m. EDT, during which select committee leaders will share updates about PRO's member benefits. The meeting is open to current and prospective members and...

The SEMA Professional Restylers Organization (PRO) named Truck’n America as the council's newest spotlight member. Get to know the company's story in the SEMA News interview with Truck’n America’s marketing director Kelly Morrison below. SEMA News: Tell us the story of your shop.   Kelly Morrison...

The SEMA Professional Restylers Organization (PRO) is proud to recognize the companies celebrating their anniversaries as members of PRO!  30 Years Tops & Trends – April 20 Years Specialty Automotive Treatments – March Star Shield Solutions LLC – May 10 Years Automotive Aftermarket Charitable...

Submitted by Justin Hartenstein Oracle Lighting, a leader in the automotive lighting industry, has broken ground on a new facility in Metairie, Louisiana. This multi-million-dollar investment will double the size of Oracle’s current footprint in Jefferson Parish, supporting the company's commitment...

Discover how WTSBC is investing in the growth of its members and the industry.

By Dan Guyer, Networking Committee Chair The Wheel, Tire, Suspension, & Brake Council (WTSBC) Coffee and Conversation sessions in April and May zeroed in on one of the industry’s most pressing challenges: tariffs. With the White House introducing sweeping 25% tariffs on nearly all imported car and...

By Ryan Rutledge Every spring, the red rocks of Moab, Utah, come alive with the roar of V8s, the whine of lockers, and the unmistakable crunch of oversized tires crawling across ancient sandstone. Easter Jeep Safari 2025 was no different—except this year, evolution was on full display. From changing...

By Ryan Rutledge The SEMA Wheel, Tire, Suspension, & Brake Council (WTSBC) education committee is excited to begin pursuing educational opportunities aligned with the needs of our members and their customers. Over the next several months we will be reviewing and starting to deploy new initiatives...

Want to make a difference in the wheel, tire, suspension, and brake industries? WTSBC is looking for passionate volunteers to join our committees! Opportunities include: Communications – Share news, events, and resources with our members. Membership – Connect with current and new members to grow our...