The SEMA Truck & Off-Road Alliance (TORA) made a strong impact at the 2025 SEMA Show, celebrating innovation, craftsmanship and community through a series of dynamic events that brought together some of the industry’s most passionate professionals.
TORA Feature Vehicle Showcase
The TORA Feature Vehicle Showcase highlighted the creativity and engineering behind today’s most exciting truck and off-road builds. From rugged trail-ready rigs to purpose-built work trucks, the showcase underscored the diversity and innovation driving the aftermarket segment.
Congratulations to Air Lift Company for winning the TORA Feature Vehicle Best in Show Award for its ‘72 Toyota Hilux, “Lowlux.”
Other companies that participated in the TORA Feature Vehicle Showcase include:
- Cobb Tuning, ‘25 Ford Ranger Raptor
- Cognito, ‘65 Dodge D200 Quad Cab Utility
- Ernie’s Custom Shop, ‘57 Jeep FC150
- Hotshot Offroad, ‘23 Ford Bronco
- ICON Vehicle Dynamics, ‘24 Lexus GX550
- KillRazR Kustomz, ‘00 GMC K2500
- Maxxsonics, ‘25 Toyota 4Runner
- Rebel Off Road, ‘24 Jeep Gladiator
- Viva Broncos, ‘66 Ford Bronco
Check out the photos of each build here.
TORA Networking Events
Networking and camaraderie were front and center during the TORA Happy Hour and the TORA Reception & Pinewood Drags, where attendees connected with peers, shared ideas and supported a great cause. Proceeds from the Pinewood Drags benefited SEMA Cares, reinforcing TORA’s commitment to giving back while having fun in the process.
Truck & Off-Road Builders’ Panel
Industry insights took the spotlight during TORA’s Truck & Off-Road Builders’ Panel, which featured respected builders and thought leaders discussing current trends, challenges and opportunities shaping the future of the market. The session provided valuable takeaways for both seasoned professionals and newcomers looking to grow within the off-road and truck community.
The session was moderated by Sean Holman, and featured panelists Mike Bailey of HighLift Off-Road, Chris Gramelspacher of Adventure Lifestyle and Ernie Vole of Ernie’s Custom Shop.
Through these events, TORA continued its mission to unite and elevate the truck and off-road industry, celebrating innovation, fostering collaboration and building momentum for the road ahead.