The SEMA Truck & Off-Road Alliance (TORA) recognized three standout members of the truck and off-road aftermarket with its highest honors: Retailer of the Year, the Jessi Combs Ambassador Award and induction into the TORA Hall of Fame.
The awards were presented during the TORA Reception & Pinewood Drags, held November 5 at the Las Vegas Convention Center West Hall as part of TORA’s official programming.
TORA Retailer of the Year: Adventure Lifestyle Group
The 2025 TORA Retailer of the Year honor goes to Adventure Lifestyle Group for its excellence in retail operations, community engagement and contributions to the light-truck accessory and off-road space. The company's commitment to customer service, professionalism and innovation was a defining factor in securing this distinction.
TORA Jessi Combs Ambassador Award: Justin Andrews, Warn Industries
This award honors a TORA member whose enthusiasm, industry support and volunteerism mirror the spirit of the late Jessi Combs, promoting excellence and advocacy within the truck and off-road community.
TORA Hall of Fame Inductee: Greg Henderson, Unofficial Use Only
Henderson was inducted into the TORA Hall of Fame for his long-term impact, leadership and exemplary contributions to the light-truck accessory industry. His induction marks a legacy of integrity, innovation and influence in the off-road aftermarket.
Each honoree was introduced with remarks celebrating their career achievements, industry contributions and commitment to the broader TORA membership. Colleagues, partners and peers gathered to applaud and share in the recognition.