With digital and social-media campaigns becoming an ever-more-important component to marketing portfolios, a company’s online reputation can make or break the business. A particular challenge in this sphere is that people are more motivated to post online reviews when they’ve had an unpleasant...

Most people work as hard as they possibly can to try to increase their sales, and that can lead to burnout and extremely disappointing results, according to Rich Barsamian, vice president of sales and marketing for Advanced Clutch Technology. In any economy, trying to double your customer base can...

In November 1964, Bob (left) and Bill Summers brought a scale model of their new land-speed-racing streamliner to the Caltech wind tunnel in Pasadena to experiment with the aerodynamics of different tailfin shapes. While sponsors were lettered on the model’s sides, once it was rendered in 1:1 scale...

Earlier this year, the SEMA Board of Directors met for the purpose of reviewing and updating the organization’s strategic priorities. Consensus was achieved regarding a range of important challenges and opportunities facing the industry.

As the only parts on a car that actually touch the road on which it travels, tires are essential components of every vehicle. Manufacturers produce tires that are made of many different compounds and designs to meet market needs, and the importance of the rubber component is evident by the more than...

Just about any vehicle can be outfitted with all sorts of aftermarket products. However, with more than 281 million cars and trucks currently on the road in the United States, knowing where the greatest opportunities lay can be challenging. Specialty-equipment businesses will find help in the latest...

The recent announcement that the PRI Trade Show is set to return to the Indianapolis Convention Center this December 9–11 marks yet another milestone in a busy year for the company. First, Dr. Jamie Meyer was named PRI president in late spring 2020. Shortly after his arrival, the company launched a...

The Rainforest Challenge (RFC) India will be held again this year in July 2021 following a hiatus last year due to COVID-19. The Indian edition of the series, which began in 2014, is a grueling seven-day off-roading event for professional drivers.

The automotive aftermarket has evolved through the years—sometimes gradually, other times suddenly—in response to changes in consumer preferences and advances in technology. Through all the permutations, Hot Rod Alley at the SEMA Show has remained a steady industry focal point—a showcase for the...

What builders refer to nowadays as the “hot-rod” marketplace has evolved immensely over the last couple of decades with the inclusion of later-model muscle cars and OBD-II-compatible onboard technologies. Nowadays, a stroll around the floor of just about any custom-car show will reveal build ideas...