Rough Country Suspension Toyota Tundra Pickups finished off 2008 with 1,958,336 in total sales, declining 27% from 2007. Although gas prices during October–December recovered from the record-breaking highs of the summer, consumers are still shying away from big pickups.

Responses from SEMA’s latest enthusiast survey indicate their everyday vehicles, or “daily drivers,” are being held onto longer than expected; a claim made by 64% of the respondents. This, however, is likely to lead to an opportunity for SEMA members.

ProPledge™, the ground-breaking warranty assurance initiative designed to increase sales of specialty auto products through new-car dealers, has concluded its extensive testing phase and begins rolling out nationwide in January 2009.

SEMA’s grassroots efforts to prevent Congress from including a nationwide “Cash for Clunkers” program in the economic stimulus package has been successful—so far. At SEMA’s request, thousands of SEMA members and SEMA Action Network (SAN) enthusiasts contacted House Speaker Nancy Pelosi in opposition...

The Green Rod project, a collaboration between SEMA member companies and the association, has yielded a retrofit kit of emissions-related aftermarket parts capable of meeting 2008 California smog-check standards. The kit was tested on a mid-80's fuel-injected 5.7L Chevy small block, a descendant of...

Now more than ever, the specialty-equipment industry needs strong, visionary leadership. SEMA's 2009 Board of Directors Nominating Committee is asking you to identify the industry's most talented leaders and nominate them for a seat on the SEMA Board of Directors. Take a few minutes to tell us about...

Filler for eNews

Learn the basics of standardized retail product eCataloging formats and sections of the data standards (Aftermarket Catalog Exchange Standard and Product Information Exchange Standard) in easy-to-understand layman’s terms during the SEMA webinar, "Business Efficiency 101: Using Product Information...

Are you a recent college graduate with outstanding student loans working for a SEMA-member company? If so, SEMA can help you pay back those student loans through the SEMA Loan Forgiveness Program. In 2008, 100% of all loan forgiveness applicants received a minimum of $1,000 toward their student...