People Places & Racing News


Classic Instruments hired Bill Mullins as national sales manager. Mullins, along with his wife Judy, built the well-known Mullins Steering Gear Company into a respected manufacturer of top-quality street rod products. The company was sold to Borgeson Universal in 2001, and since then Mullins has served as sales manager for RB’s Obsolete Automotive. “We are sure Bill’s extensive technical, manufacturing and retailing experience can help Classic Instruments reach the next level in dealer and customer relations,” says John McLeod, president of Classic Instruments.

Bill Mullins

The Marx Group hired Leslie Maxwell to its staff as client manager and public relations manager for existing and new clients. Maxwell is located in a satellite office in Nashville, Tennessee. Maxwell will work closely with The Marx Group team to develop strategic marketing plans, concepts and public relations programs. Maxwell has worked with K&N, Mr. Gasket Company, MAHLE Motorsport, AMP Research, Rancho, Cherry Bomb and others. As a seasoned professional she has assisted in the launch of new companies, divisions and products; all with a wide range of marketing budgets and goals.

Leslie Maxwell  

XM Radio and its XM NavTraffic service will be available as a factory-installed feature on all 2009 Porsche 911 models, marking first time that XM is available in a Porsche sports car. XM radio has been available as a factory-installed feature for Cayenne models since 2005. 

The Pit Bull Tire Company is the official tire sponsor of the Gene Woods CORR Pro-2 Déjà Vu Racing team. The company supplied #20 with 33x1350-17 Rocker Extreme Off-Road tires.

Mercedes-Benz USA (MBUSA) appointed Adam Paige to manager of brand public relations, effective immediately. Paige is responsible for all communications strategies and activities in support of brand public relations across the Mercedes-Benz portfolio of initiatives. He brings more than a decade of brand and corporate communications experience to MBUSA. Most recently, he served as a vice president at Cohn & Wolfe, a midsize public relations agency based in Manhattan.

The National Automobile Museum added an informative and entertaining digital audio tour, included with the price of admission, to The Harrah Collection, 10 S. Lake St. in downtown Reno. Visitors can explore history through the timeline of the automobile and learn about news events and cultural trends. The audio tour is available in both English and Spanish and was created and produced with a $91,250 grant from the E.L. Wiegand Foundation. The sophisticated system features lightweight, high-quality digital audio units equipped with headphones and lanyards.

In 1983, Transfer Flow Inc. opened the doors to its 3,000-square-foot facility with five employees. The company is now celebrating its 25th anniversary in 2008, and it has grown to 90 employees—35 of which have 10 years of seniority or more—and includes two facilities with a total of nearly 70,000 square feet.

Eibach Springs hired Nick Winters as marketing coordinator. Winters has been in the automotive industry for nearly 10 years. He will utilize his background in the automotive aftermarket to help push the Eibach brand to new heights.

Automotive Essentials Inc. (AEI) announced that Jonathan Titman has joined the company as vice president of sales and marketing. Prior to joining Automotive Essentials, Titman was the national sales manager for E&G Classics for more than 20 years and started with the company as its local account representative in 1982.
    In his position as national sales manager, Titman managed relationships with many of the largest companies in the automotive aftermarket industry, significantly expanded E&G’s domestic and international distribution base and continued to direct its local sales force. He also dealt directly with automotive manufacturers and worked closely with OEM local zones in designing and implementing specialty vehicle promotions.