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eNews Article

Register Now for New Suzuki Kizashi Measuring Session

Suzuki is preparing the launch of its all-new 2010 Kizashi five-passenger sedan and is inviting all SEMA manufacturing members to its December 11 measuring session to get hands-on with the new specs. The front-drive 2010 Kizashi (also available in AWD) will feature a 2.4L four-cylinder engine...

Magazine (News) Article

Web

Business Technology

YouTube

While YouTube has emerged as a marketing juggernaut for businesses, many firms are also discovering that the free video-sharing service has scores of other uses—all of which are also free for the taking.

Magazine (News) Article

SEMA and California Agencies Solve Titling Dilemma for Hobbyist Vehicles

Working on behalf of California enthusiasts of specialty vehicles (street rods, custom vehicles, kit cars and replicas) and in cooperation with the Department of Motor Vehicles...

Magazine (News) Article

SEI

Education

SEMA Education Institute

SEMA Partners With Harvard Business

The SEMA Education Institute (SEI) recently finalized an agreement with Harvard Business School Publishing to offer a series of web-based business training courses for SEMA members.

Magazine (News) Article

2010 SEMA Design Awards

Car and truck buyers seek the vehicles that best suit their needs, including the need to be individual.

Magazine (News) Article

Business

Business Development

Best Practices: OEMs Working With SEMA Companies

This is the first in a series of SEMA News stories based on the idea of “Best Practices”—the use of reliable and repeatable methods to ensure business success.

Magazine (News) Article

SEMA Measuring Sessions and Technology Transfer

Designing new specialty-equipment products is a laborious, time-consuming procedure, and time is not a friend, as manufacturers will attest.

Magazine (News) Article

CAR Report

Business

Vehicle Technology

Death of the Gasoline Engine? Not Just Yet

These are tough times for automotive performance aftermarket companies. The entire paradigm on which many built their existence—the dominance of the internal-combustion engine—appears to be collapsing.

Magazine (News) Article

Adapting to Change

The automotive industry landscape is very rocky right now. A rapid sales rebound is not on the horizon, and many companies are going through radical restructuring.

Magazine (News) Article

Manufacturers

Vehicle Technology

Business Opportunities

Sales

An Opportunity For Specialty-Equipment Businesses and Dealerships

Ford was the Vehicle Manufacturer of the Show for the 2009 SEMA Show, but its support for specialty-equipment companies goes well beyond that. The Ford Licensed Accessories Program offers qualified SEMA members the chance to boost sales of their products through Ford dealerships.