Dealing with customer attitudes in a selling situation can be the biggest challenge for new and experienced sales people alike. How you deal with customer objections, in fact, will often determine if you close the sale or lose it. Great sales people know that handling objections effectively is a...

Nate Shelton of B&M Automotive Group has been elected chairman-elect of the Specialty Equipment Market Association (SEMA) and will join five newly elected Board members to help lead the association in the 2011–2012 term. Shelton will fill the position that was held for the past two years by Scooter...

As part of the Performance Warehouse Association’s (PWA) Stay Connected Information Center (SCIC), SEMA Show exhibitors will be able to have their products videotaped on the Show floor during the 2011 SEMA Show. The videos, which will be presented as a virtual sales presentation with John Lundberg...

Media registration for the 2011 SEMA Show is on the rise and outpacing numbers for the event's past several years. The Show annually attracts more than 2,500 members of the working press, domestic and international, looking to highlight the specialty-equipment market's latest innovations. Currently...

Recently children living in Childhelp facilities in Beaumont, California, and in Lake of the Woods, Virginia, participated in the annual SEMA Build. With a donation of only $95 you can personally sponsor one of the children's vehicles and help contribute to two very worthy charities—Childhelp and...

New-product innovation is essential to the survival and competitiveness of your company. In a rapidly changing marketplace, getting new products to market quickly is crucial. Is your company using the latest tools and technology to keep R&D efficient and cost effective? Join Mark Scheetz, GoEngineer...

The vehicle photo gallery located at www.enjoythedrive.com features more than 2,000 vehicles on display at the 2010 SEMA Show. Here is a collection of the iconic Chevrolet Camaro, old and new, with the custom touches only the specialty-equipment market can provide.

SEMA Show exhibitors can generate more product exposure by offering products to builders through the SEMA Show Products for Project-Vehicle Builders list.