PWA Program Targets SEMA Show Exhibitors

As part of the Performance Warehouse Association’s (PWA) Stay Connected Information Center (SCIC), SEMA Show exhibitors will be able to have their products videotaped on the Show floor during the 2011 SEMA Show.

As part of the Performance Warehouse Association’s (PWA) Stay Connected Information Center (SCIC), SEMA Show exhibitors will be able to have their products videotaped on the Show floor during the 2011 SEMA Show. The videos, which will be presented as a virtual sales presentation with John Lundberg conducting interviews, will be included in SCIC—an online source that provides jobbers and retailers with comprehensive product information, including current catalogs/price sheets, new-product releases, tech tips and merchandising aides.

“PWA is here to provide the jobber/retailer with every sales tool possible to maintain their business in a very competitive economy,” said John Towle, PWA executive director.

The program helps manufacturers gain additional exposure for their products.

“We’re always looking for opportunities to help exhibitors promote their products, whether it’s before, during or after the Show,” said Peter MacGillivray, SEMA vice president of communications and events. “The videos are one way that exhibitors will be able to maximize their products’ exposure.”

SCIC is provided by Performance Industry Publishing—a company owned and operated by industry veteran Fleet Thompson. For details about the program or to learn more about how to participate, contact Thompson at 480/840-1067 or fthompson@yourmotorizedworld.com.