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Magazine (News) Article

My First SEMA Show

If you’ve never been an exhibitor at the SEMA Show, it’s hard to know exactly what to expect. That was especially true for Mike Poore, president of Feed Master, who literally signed up to exhibit the day before the 2010 SEMA Show opened. He was able to purchase a 10x10-ft. booth due to a...
Magazine (News) Article

Law and Order

Law and Order is an update of some of the most recent federal and state legislative and regulatory issues that could potentially impact the automotive specialty-equipment industry. These include issues affecting small-business owners and their employees.
Magazine (News) Article

Best Practices: Working With the Media at the SEMA Show

Thousands of writers, editors and commentators will flock to Las Vegas from November 1–4 to gather material for their publications, blogs and broadcasts. Don’t assume that the media will find you just because you’re exhibiting, however. They will be surrounded by nearly 2,000 businesses that would...
Magazine (News) Article

Foursquare

Auto parts businesses with a demographic that skews toward the young and techno-lusty may want to check out some interesting marketing opportunities offered by free GPS-driven social networks, including Foursquare. Once seen as a quirky way to use a cell phone to broadcast the user’s precise...
Magazine (News) Article

Profitable Partnerships Globally

Nearly 25% of all buyers expected at the 2011 SEMA Show will come from more than 100 nations outside the United States. Registration is strong from buyers from countries and regions around the world, including Canada, Mexico, Australia, Brazil, China, Germany, Scandinavia, the United Arab Emirates...
Press Release Article

2011–2012 New YEN Select Committee Members

The recent council elections brought six new members to the Young Executives Network (YEN) Select Committee, joining a new chairman. Here’s an opportunity to get to know a bit about them.
Press Release Article
Member News

PRO Looks to the Future

Every two years, in accordance with guidelines established by the SEMA Board of Directors, council Select Committee members are charged with choosing a current committee member to serve as chair-elect. This year, Jeff Fink of Advantage Truck Accessories was declared the winner when the votes were...