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The Official Handbook for 2026 SEMA Show Exhibitor Success Is Now Available

Exhibitors can access guidelines, deadlines, marketing opportunities, meeting-room applications, vehicle display opportunities, shipping information and much more.

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SBN Allyship Spotlight: Kyle Ebner Leads Through Support and Mentorship

Learn how Ebner supports women in the industry and promotes the ally mindset in the SEMA News interview.

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Major CARB Reform Advances in California, Speeding Aftermarket Parts to Market

A new conditional approval process could help reduce months--or years--long waits for aftermarket parts seeking CARB approval.

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Advocacy - Small Business

Trending

SEMA Statement on President Trump's Freedom-to-Fix Presidential Memorandum

SEMA says the memorandum is a positive step for aftermarket manufacturers and vehicle owners alike.

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Standout Truck and Off-Road Builds Wanted for TORA Feature Vehicle Showcase

Open exclusively to TORA members, the Showcase gives builders the opportunity to feature their vehicle in a premier spot at the SEMA Show.

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SEMA Opens Entries for 2026 Battle of the Builders

New for 2026: Battle of the Builders expands with a new motorcycle competition and championship title, in addition to the four core automotive competition classes.

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Advocacy - Emissions

Leno's Law Advances Toward Next Key Vote

SEMA-backed SB 1392 still hasn't crossed the finish line. Do your part and tell lawmakers to vote YES on Leno's Law.

Press Release Article

SEMA MARKET RESEARCH: OFF-ROAD CULTURE CONTINUES TO DRIVE CONSUMER SPENDING

June 2026

SEMA MARKET RESEARCH: OFF-ROAD CULTURE CONTINUES TO DRIVE CONSUMER SPENDING -- Ever wonder why every car commercial is headed beyond the highways? -- WASHINGTON, D.C. (June 30, 2026) – The Off-Road Business Association (ORBA) is highlighting new market research that shows how automotive consumers...

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The ADAS Skills Shops Need Most: Learn Them This July at SEMA Garage

Previous sessions sold out quickly––register now to secure your place in this highly sought-after ADAS training program.

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Racing News: Jeff Gordon Exhibit to Open at IMS Museum, New Porsche 911 GT4 R and More

For the first time, a car designed for global GT4 racing is based on the 911 platform.