While digital marketing seems to always have its own version of the “It Girl” each year, one thing has remained constant for 30 years: E-mail is still the new sexy.
The message is clear: Automotive customization is thriving, and American-based businesses are at the forefront of product technology and innovation for the industry.
Mike Spagnola, SEMA vice president of OEM and Product Development Programs, recently did a Q&A about the SEMA Garage with Dennis Pittsenbarger, host of the Discovery Channel production “Highway to Sell” at the 2014 SEMA Show.
New products shape the automotive specialty-equipment industry, and companies that get their innovations to market earliest have the best chance for success.