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Hyundai Reveals Veloster “Grap Ler” Concept at 2019 SEMA Show

The vehicle features a removable solar panel from Goal Zero, which powers an all-electric portable power station mounted inside the cabin for remote journeys.

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SEMA Show

Toyota Spotlights the New Supra at the 2019 SEMA Show

At the 2019 SEMA Show, Toyota unveiled a wide-range of builds showcasing the potential of the new Supra.

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SEMA Show News

2019 SEMA Show New Product Awards Winners Announced

The SEMA New Product Awards spotlight innovative and cutting-edge specialty-equipment products either already on the market or soon to be introduced.

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Optima Ride Shotgun Winners Announced at 2019 SEMA Show

From more than 100 applicants, seven winners were chosen, and their names were announced Tuesday, November 5, in the Optima booth at the 2019 SEMA Show.

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SEMA Show News

Attendees and Exhibitors: Get $1,000 Off Purchase of a New Ford

Ford Motor Co. is offering 2019 SEMA Show attendees a $1,000 SEMA Bonus Cash offer on an eligible ’19–’20 Ford vehicle through January 2, 2020.

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Winning Hot Wheels Legends Tour Vehicle to Become Real Hot Wheels Toy

Hot Wheels (booth #61045) announced that Greg Salzillo and Dave Ford and their ’57 Nash Metropolitan are the winners of the 2019 Hot Wheels Legends Tour.

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SEMA Show News

Reid Lunde Named 2019 SEMA Launch Pad Winner

Reid Lunde of Kaizen Speed took home the grand prize, which includes tools for brand exposure, access to business resources and mentoring, valued at $10,000.

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SEMA REVEALS BATTLE OF THE BUILDERS® TOP 40

November 2019

The Specialty Equipment Market Association (SEMA) announced the Top 40 builders in the SEMA Battle of the Builders® competition. Battle of the Builders is a competition to honor and recognize builders at the premier automotive trade show, the SEMA Show.

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SEMA ANNOUNCES NEW PRODUCT AWARD WINNERS

November 2019

The Specialty Equipment Market Association (SEMA) announced its Best New Products Award winners this morning at the 2019 SEMA Show. These awards are given to the most innovative and cutting-edge automotive aftermarket products that will be consumable in 2020.

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REID LUNDE NAMED WINNER OF SEMA LAUNCH PAD

November 2019

Reid Lunde, owner and founder of Kaizen Speed, was named winner of the seventh annual SEMA Launch Pad, presented by the Young Executives Network. Lunde pitched his invention in front of a packed audience at the Westgate Theater in Las Vegas and won over a panel of distinguished judges. His winning...