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Truck and Off-Road Alliance Gears Up for New Year, Seeks Member Input

By Kristopher Porter

After a milestone year, the SEMA Truck and Off-Road Alliance (TORA) is gearing up for a monumental 2020 and encouraging its members to voice their opinions.

“TORA is committed to helping businesses overcome professional challenges by addressing new technologies and issues facing the truck and off-road industry,” said Erika Marquez, TORA chairperson. “The council made some significant advancements in 2019 and has a strong momentum going into the new year, and we’re hoping that members will share their thoughts on what educational priorities they have in 2020.”

During 2019, TORA grew its membership, expanded its market reach and introduced new programs and initiatives. The council is focused on education and seeking to provide its member companies with a program that includes valuable and relevant topics. Current plans for the educational program include focusing on marketing, advanced vehicle technology, social media best practices, business operations and more. TORA is encouraging members to share their thoughts about these topics and their priorities for educational programs in which they are most interested.

Aside from providing educational opportunities, TORA works year-round to serve and engage its members through networking opportunities at special events, council meetings and industry recognition at annual awards ceremonies.

TORA members are encouraged to email TORA Select Committee Chair Erika Marquez at with their responses by January 31. To learn more about the benefits of being a TORA member, email Nathan Ridnouer, SEMA vice president, councils and membership. Not a TORA member? Sign up today!