Each year, SEMA members introduce thousands of cutting-edge tools and accessories designed to add enjoyment to vehicle ownership. While some have universal fitments, many have model-specific applications that require significantly more research and development (R&D).

The products featured below are from SEMA Data Co-op (SDC) member companies that have attained Gold- or Platinum-level data, which means that their product data is robust and complete—likely to drive customer purchase decisions. SDC members meeting data scorecard requirements are invited to submit...

SEMA360 was a first in many ways. For SEMA, it was a first-time excursion into creating an online trade event. For many manufacturers, attendees and media, it was a first exposure to navigating one. But for all involved, it presented a firsthand learning experience surrounding best practices for the...