The recent HRIA General Membership Meeting featured a virtual panel discussion with industry members sharing insights on “Hot Rod Business for a Younger Generation: Vehicles, Demand & Customer Expectations”. The event was held in conjunction with the HRIA Virtual General Membership Meeting, where...

When Jeff Major became HRIA chairman in 2019, he set out to document the history of the Hot Rod Industry Alliance – dating back to 1992 when the council was formed as the Street Rod Marketing Alliance (SRMA) to the 300 member strong council that it is today. The result is a comprehensive compilation...

Hushmat and ZyCoat are the latest companies to be recognized by the HRIA member spotlight program. Hushmat is a thermal and sound deadening material designed for cars, trucks, boats and RVs, while ZyCoat provides the automotive industry with hard-wearing thermal coating designed for hard-running...

The HRIA is gearing up to join the industry at the 2021 SEMA Show, the first industry-wide, in-person gathering in nearly two years. Registration for the event taking place November 2-5, in Las Vegas, Nevada, is available now at www.semashow.com. Important updates about the Show for HRIA members can...

While the past year has been disruptive to many sectors of the economy, the specialty-equipment industry has largely weathered the pandemic. Data in the new “SEMA State of the Industry—Spring 2021” report shows that while some companies saw sales decline, many companies saw double-digital growth in...