The competition showcases amazing packages for new-model cars or trucks that would take less than 40 hours to execute and costs no more than $12,500 to the dealer. Packages are judged on their mass appeal, ease to replicate and potential profitability.

The automotive restyling industry is filled with individuals who are passionate about the industry they serve. The PRO council honors the dedication and contributions of its members through its annual awards program, and is pleased to recognize the following companies and individuals as this year's...

PRO Chair and owner of Auto Additions Josh Poulson was presented with the honor at the 2022 SEMA Show. Poulson was recognized for his volunteer leadership contributions, philanthropy and overall influence on the industry.

Find out what keep’s Gilmore in the industry and what his typical weekend plans are.

The new SEMA report finds that 47% of manufacturers, 48% of distributors, and 44% of retailers expect sales to increase in the coming year. Download the report for free now.