Spy photographers have once again caught several upcoming vehicles undergoing testing, giving an early glimpse at what's to come before they officially debut.
The Ford F-150 was purchased by a couple who attended the SEMA Show Friday - Open to the Public Experience, proving how automotive restyling translates directly into sales.
The 2025 PRO Cup Challenge build sheets are officially live! This isn't just a list of parts; it’s your roadmap to high-margin vehicle packages that actually sell. Every PRO Cup Challenge build featured at the 2025 SEMA Show was engineered for real-world profitability: a strict $12,500 wholesale cap...
Credibility matters in business, and in an industry where trust and reputation drive success, the SEMA Professional Restylers Organization (PRO) is helping its members stand out. Through the PRO Member Spotlight Program, both member businesses and their employees can expand their reach by sharing...
The SEMA Professional Restylers Organization (PRO) is proud to recognize its members who are celebrating milestone anniversaries as members of PRO in 2026! These companies have played a significant role in advancing the automotive restyling industry, and we are proud to recognize them for their...
The SEMA Professional Restylers Organization (PRO) has named Nick Svec, owner of DV8 Customs LLC, as the council's newest spotlight member. Get to know Svec in his interview with SEMA News below. SEMA News: What inspired you to pursue a career in restyling? Nick Svec: I spent 18 years on the retail...