By SEMA News Editors
The exhibitor space rental agreement for the 2026 SEMA Show, November 3-6, Las Vegas, is open online here, and the deadline to secure your preferred booth space is quickly approaching.
Exhibitors must submit their signed booth agreement and deposits by Friday, March 27, to be included in the priority booth space selection process.
Securing your booth space is the first step toward success at the SEMA Show, which presents an unrivaled opportunity for aftermarket companies to drive sales, meet new clients and increase brand awareness.
While space applications are accepted at any time leading up to the event in November, submitting an ESRA and deposit by March 27 will give exhibitors the first opportunity to select their booth locations for the upcoming SEMA Show, where you can showcase your brand's latest and greatest parts and products to a massive audience of aftermarket dealmakers, business peers and automotive enthusiasts.
"Nowhere else can we get to this many of our dealers and our consumers and show them new products that they get to touch and feel," said exhibitor John Meyers, KICKER. "On the internet, you just don't get that experience."
Exhibiting at the SEMA Show offers a myriad of benefits to your brand:
Increase Your Brand Awareness
Whether you are an established brand or looking to go from garage to global, exhibiting at SEMA is the best investment to advance your brand goals.
Connect With Your Customers
See existing customers and connect with them on the Show floor. Determine their business needs and use this opportunity to strengthen relationships.
Expand Your Sales Channels
The connections you make at the SEMA Show can help take your products to new markets, whether through retailers, distributors or other sales channels, expanding your brand’s reach domestically and internationally.
Introduce New Products
We know you want your latest and greatest products to be seen by a large audience of potential customers and the SEMA Show guarantees opportunities for that to happen.
The booth plotting process is a little different this year. Questions? Read this article or contact SEMA at 240-ASK-SEMA (240-275-7362) or via email at customercare@sema.org.
The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration opens in Spring 2026; to sign up for notifications, visit here. For more information, visit semashow.com.
