By Beth Brennan and Paris Hull The SEMA Businesswomen’s Network (SBN) successfully hosted its Gear Up Girl Luncheon on Friday, Dec. 12, 2025, from 11:45 a.m. to 1:00 p.m. during the PRI Show. The event brought together more than 85 attendees for an afternoon of connection, conversation, and career...

WTSBC Chair Brett Kinsfather shares the Council’s three key priorities for supporting its members in 2026.

By Nick Cross Education remains a cornerstone of the SEMA Wheel, Tire, Suspension & Brake Council (WTSBC) mission, and in 2026, we are expanding our efforts to ensure members have access to timely, relevant, and practical learning opportunities that support both business growth and professional...

By Jason Weidmann As a busy aftermarket professional, it's difficult to find the time to connect with peers in your industry. That’s why the SEMA Wheel, Tire, Suspension & Brake Council (WTSBC) makes it easy to network through its virtual Coffee & Conversation events. Held once a month for one hour...

The WTSBC is proud to introduce Damir Mustafin, owner of Rusch LLC, as our latest Member Spotlight. Join us in getting to know Damir through his interview with SEMA News below. SN: What about the industry keeps you up at night? DM: New designs, new companies, and new cars. SN: What is your favorite...

Calling all Wheel, Tire, Suspension & Brake (WTSBC) members: You are invited to a night of networking at the Cross-Council Mixer during King of the Hammers in Johnson Valley, Calif.! Please mark your calendars and join us on Thursday, Feb. 5 from 6:00 p.m. – 8:00 p.m. in the Hammertown VIP tent...

By John Rastetter SEMA supports Right-to-Repair and Right-to-Modify initiatives on behalf of its members. A recent example of SEMA’s efforts is support of legislation that would require vehicle manufacturers to share ADAS calibration procedures associated with upcoming Automatic Emergency Braking...

SEMA is calling on passionate members like you to get involved and make an impact! Volunteer now for Member-at-Large positions across SEMA's nine Councils and Networks. Serving as a volunteer leader is your opportunity to: Expand your network – Connect with fellow industry professionals and leaders...