By Ashley Reyes
As interest in overlanding grows among consumers, aftermarket manufacturers and retailers face new challenges and opportunities across product development, sales and installation.
To help members better understand what this growing segment means for their businesses, the SEMA Wheel, Tire, Suspension & Brake Council (WTSBC) will host an upcoming Coffee and Conversation on Thursday, April 2, at 9:00 a.m. PDT/12:00 p.m. EDT.
The discussion will explore key product considerations for overland builds, including how wheels and tires, suspension upgrades and braking components can support added load and off-road use. Additionally, Mike Hallmark, brand manager and director at Prototitan, will share best practices for selling, installing and supporting overlanding products, with insights into customer education, proper setup and common challenges faced by shops and manufacturers.
Unlike webinars that offer minimal time for interaction, WTSBC Coffee & Conversations are centered on open dialogue. Attendees will be able to network, share insights and learn from subject matter experts.
Be part of the conversation by registering for the event here.
