With 73% of online retailers seeing customer reviews as a key priority in 2009, according to a recent Forrester report, it’s no wonder the cultivation of online reviews is becoming an art form.

Every jobber/retailer recognizes that value attracts customers.

SEMA announced a new program that will make it easier and more affordable than ever for Southern California buyers.

A U.S. release date of August 2009 is expected for this coupe cruiser.

New point-of-purchase display ideas for your business.

SEMA used a digital tracking method for the 2008 SEMA Show New Products Showcase, allowing buyers to scan product barcodes with a key fob and receive product details via printout or e-mail.

In its earliest days, the automotive specialty-equipment industry was dominated by men.

The process of importing products into the U.S. has changed for good.