SEMA News provides a year-round channel for businesses to leverage their SEMA Show sales strategy.

Through SEMA’s Loan Forgiveness, part of the SEMA Memorial Scholarship, individuals currently working for SEMA-member companies can receive $2,000 toward outstanding student loans.

Nominations for the 2016 SEMA Board of Directors are now being accepted.

During the 2015 SEMA Show, Sony announced the winners of the company’s Gran Truismo Awards.

This is the ’17 Ford F-150 Raptor, caught in both cab configurations rockin’ a silver-painted grille—the first time a Raptor grille hasn't been black.

At the Los Angeles Auto Show, leading automotive manufacturers debuted new and updated models and announced recent sales results for an assembled throng of media.

The first half of the 2015 Hot Rodders of Tomorrow Engine Challenge Dual Championship is complete.

Nearly 30 companies that did not exhibit last year will be part of the 2016 Media Trade Conference, January 26-28, 2016.

All SEMA-member manufacturers are invited to the SEMA Garage the week of December 14 to measure the ’16 double-cab 4x4 Toyota HiLux.

SEMA and the U.S. Department of Commerce are once again partnering to bring U.S. companies to the Middle East for the fifth annual SEMA Middle East Business Development Conference.