Global Update

International Presence Heavy at PRI Trade Show

By SEMA Editors

More than 2,500 international attendees have been credentialed for this year’s PRI Show in Indianapolis.

Exhibitors and attendees from more than 70 nations around the world are expected to attend the 2015 Performance Racing Industry (PRI) Trade Show, December 10–12, at the Indiana Convention Center in Indianapolis.

“The PRI Trade Show continues to be the world’s largest racing trade show,” said John Kilroy, PRI Trade Show producer. “And with that comes along a large international presence. That’s a huge plus for our domestic exhibitors and attendees as we’ve found international attendees come to the show as serious buyers with every intention of doing business. You’re not going to find many who are going to spend the money to travel internationally in December just to kick the tires!”

More than 2,500 international attendees have been credentialed for this year’s show, but many more will be in attendance with credentials secured through their U.S. offices. Indiana-based Hoosier Tires is one example of a company that has brought numerous international distributors to the show with credentials going through their Lakeville home office with attendees last year from Japan, Thailand, Germany and the United Kingdom.

The International Council of Motorsports Sciences will feature some of the world’s most brilliant minds addressing medical and safety issues in the motorsports world at their annual Congress run in conjunction with the show. Featured speakers from no less than six different nations will address the congress.

In addition, the Race Track Business Conference will feature FIA Formula One Race Director Charlie Whiting as its keynote speaker, as well as speakers from the United Kingdom and Italy. The conference also has played host to attendees from around the world, including Mexico, Australia, New Zealand, Germany, Brazil, Hong Kong, Canada, the United Kingdom and China.

The United Kingdom-based Motorsport Industry Association will host an all-new International Business Sales and Trade Workshop at the 2015 PRI Trade Show, while the Swedish-based Speedgroup will put on the “European Drag Racing As A Market” seminar.

Overall, approximately 1,200 racing industry suppliers will occupy 3,200 booths, while exhibiting the latest developments in auto-racing technology. Buyers from throughout the United States and 70 countries from around the globe are expected to attend.

For additional information on the 2015 PRI Trade Show, visit