An often quoted “statistic” from a study by Forrester’s Dr. James McQuivey claims that one minute of video is worth 1.8 million words. While more anecdotal than fact, it does cause us to respect the powerful impact that videos are having in today’s marketing.

The Jeep Wrangler JK Unlimited donated by Omix-ADA to SEMA Cares was sold during last night’s Barrett-Jackson auction for $100,000.

The National Highway Traffic Safety Administration (NHTSA) is seeking public comment on ways to more quickly fix vehicles and motor-vehicle equipment that are subject to safety or defect recalls.

Leaders within the Utah Congressional Delegation released their draft Public Lands Initiative (PLI), a locally sourced legislative solution impacting more than 18 million acres of land in seven eastern and southern Utah counties.

Just six weeks after its reveal at the 2016 North American International Auto Show, the SEMA Garage will host a measuring session for the '17 Honda Ridgeline.

NHRA’s competition committee has announced that the longstanding 1% back-up policy to certify national record performances in the NHRA Mello Yello Series, J&A Service Pro Mod Series and Lucas Oil Series Alcohol categories will no longer be required at NHRA Drag Racing Series events starting in 2016...

The SEMA Data Co-op has become “data central” for hundreds of specialty parts brands, representing millions of part numbers, and tens of millions of vehicle applications.

The Ford booth at the 2016 SEMA Show will highlight the following vehicles in addition to its existing lineup.

The second-annual SEMA Battle of the Builders TV special premieres on the Velocity Network, Monday, February 1, 2016, at 10:00 p.m. (EST).

SEMA has announced Australia as the fourth venue for its popular overseas Business Development Programs.