By Jason Catullo
 Companies interested in exhibiting at the 2016 SEMA Show are encouraged to get started at www.SEMAShow.com/buyabooth. |
Companies interested in exhibiting at the 2016 SEMA Show are encouraged to get started at www.SEMAShow.com/buyabooth. While the Show is nearly nine months away, committing early ensures that companies are eligible to participate in the Priority Booth Space Selection, where exhibitors pick their locations at the Las Vegas Convention Center. The SEMA Show annually connects specialty-equipment manufacturers with more than 60,000 industry buyers seeking the latest product innovations from the $36-billion industry.
The deadline to secure booth space for the Show and participate in the selection process is April 1.
In addition to selecting space on schedule, exhibitors purchasing booth space now will receive information and Show-related updates, key deadlines, transportation news, hotel deals, special offers and the latest news from exhibitors. Taking advantage of early bird discounts and deadlines is the easiest way to control costs for the Show and keep companies on budget.
New Products Showcase
The SEMA Show is the hot-bed of ingenuity, where all of the latest specialty automotive products are introduced. In 2016, more than 2,500 new and featured products were displayed in the New Products Showcase. With the first product category free for every Show exhibitor, companies can display product in their booths while simultaneously featuring a product in the Showcase, providing the additional opportunity to attract attention from buyers and media. Every product entered in the Showcase features detailed product information and descriptive signs, and the product information is available to buyers and media at the Show.
Media Exposure
In addition to access to industry buyers from around the world, companies participating in the SEMA Show have the opportunity for additional exposure through the Show’s participating media representatives. Last year’s SEMA Show featured more than 3,000 members of the media. Read “Required Reading” in the January issue of SEMA News for a sample of media coverage from the Show.
To secure booth space for the 2016 SEMA Show, visit www.SEMAShow.com/buyabooth.