Recognition starts with entry. Enter the New Products Showcase at the 2025 SEMA Show today. The first entry is always free!

SEMA and PRI have been following the devastating situation unfolding in Central Texas and would like to express our heartfelt concern for everyone affected.

Discover why Jeff Bimson started the high-quality winch manufacturing business plus his best advice for newer businesses.

These awards will be presented at the 2025 SEMA Show and honor leading companies and individuals who have made significant contributions to their industry segments and communities during the past year.

The PRO Cup Challenge invites automotive restylers to showcase their skills. Applications close on July 15.

Exhibitors are invited to complete a brief form shared with registered journalists and media outlets covering the Show.

Categories for the 2025 Techs Rock Awards include automotive, diesel, collision, welding, restoration, HVAC and more.

Send us your Ride in the Wild cruising the streets, conquering mountain trails or burning down the drag strip to be featured on the SEMA+ social channels.

The SEMA Show in Las Vegas continues to raise the bar for global industry engagement.

The showcase, located on the walkway between North Hall and West Hall, will feature up to 10 standout builds that demonstrate the latest trends and business opportunities.