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Magazine (News) Article

New Powersports Products

For many decades, motorcycles and ATVs dominated the powersports category. In recent years, however, UTVs have exploded onto the scene, becoming the category’s chief growth driver. Still, there is a lot of crossover in the powersports lifestyle, and enthusiasts frequently own more than one type of...
Magazine (News) Article
WTC Member News

WTC Talks Tariffs, Technology and The Stage

The Wheel & Tire Council (WTC) has long been a clearinghouse for information on trends, technology, product development and legislative and regulatory issues that affect the market segment it represents. For instance, to assist in the development of new products, the council created the WTC Wheel...
Magazine (News) Article
TORA Member News

TORA Initiatives Serve a Diverse Membership

Truck culture is at the heart of the Truck & Off-Road Alliance (TORA). From its earliest days as the Truck Cap Industry Association, which later morphed into the Truck Cap & Accessory Association, to its more recent identity as the Light Truck & Accessory Alliance (LTAA), the group has continually...
Magazine (News) Article
PRO Member News

PRO: Making a Difference Through Cooperative Action

When the SEMA Board of Directors approved the creation of a council structure in 1993 (in lieu of committees that existed at the time), the concept was considered somewhat radical. In the decades since, the council model has not only taken hold but mushroomed.
Magazine (News) Article
HRIA Member News

HRIA Puts Education Front and Center

The Hot Rod Industry Alliance (HRIA) has ranked education as a key component of its mission from its early days as the Street Rod Market Alliance (SRMA). In the mid-’90s, SEMA and SRMA launched the Street Rod Industry Trade Conference. Held at a hotel in San Antonio, Texas, in conjunction with...
Magazine (News) Article
ARMO Member News

ARMO Welcomes New Chair and Chair-Elect

Two years ago, Tray Smith assumed the role of chair of the Automotive Restoration Market Organization (ARMO) after having served two years as chair-elect. At the same time, Ben Tucker was chosen by his peers on the select committee to serve in the chair-elect slot.
Magazine (News) Article

American Graffiti

Since 2004, the SEMA Global Media Awards program has been a staple of the SEMA Show. Journalists from throughout the world come to the Show with the purpose of identifying 10 new products displayed in the event’s New Products Showcase that are likely to succeed in their home countries. The...

The Bonneville Salt Flats is a unique land formation in northwestern Utah that beckons visitors from around the world. For racers, its surface is unequaled. The hard salt crust is perfect for both speed and safety. But there is a problem. The once 13-mile race track is now less than eight miles due to salt erosion. SEMA’s Government Affairs Office has compiled a comprehensive brochure about Bonneville.

It answers questions such as:

  • How is SEMA’s heritage tied to Bonneville?
  • Why are the Salt Flats disappearing?
  • What is SEMA doing to help restore Bonneville?

Download the brochure here.

For additional information, contact Stuart Gosswein.