The 2010 BTS covered all angles of online marketing, from forums, blogs and e-mail newsletters to increasing efficiency through clean product data.

SEMA Show organizers are seeking the nation’s most active and influential automotive enthusiasts to help identify future trends in the market. As part of the SEMA Enthusiast Opinion Leader Research Project, auto enthusiasts can apply to attend the 2010 SEMA Show and participate in a market research...

SEMA Vice President of Vehicle Technology John Waraniak will be joining a prestigious collection of speakers and panelists at the inaugural Synergy Summit on Tuesday, August 17, at Eastern Michigan University’s student center. This event will unite educators; entrepreneurs; and science, technology...

Attention SEMA Exhibitors! Planning to make a big announcement at the 2010 SEMA Show? Are you introducing an industry-changing new product? If so, we want to know about it. SEMA News is offering a sneak peek of industry news and introductions planned for the 2010 SEMA Show.

Check out this photo collection of Subaru vehicles on display at the 2009 SEMA Show. Looking for more vehicle? The website, www.enjoythedrive.com, features more than 1,200 vehicle that made the 2009 SEMA Show shine. The database of photos is searchable by vehicle make, model exhibiting company name...

SEMA Show exhibitors: Generate more buzz for your company and its products at the 2010 SEMA Show by offering products to builders through the SEMA Products for Project-Vehicle Builders list.

News and updates from SEMA's councils and committees.

In doing my research for this article, I started first by looking to see how women in leadership roles view themselves in other male-dominated industries. I also wanted to see how the leadership styles of men and women differ from each other and, given a male-dominated industry, if one or the other...

Northwood University selects Brandon Postema as the chair and James Hannah as vice chair for the Northwood University International Auto Show; Toyo Tire U.S.A. Corp. adds Bert Butler and Kenny Frederick to its sales team; Roush Yates Performance Products becomes the sole distributor of Del West...

No one can afford to lose sales, but many companies miss out on profitability by not following one simple procedure: ensuring that they offer customers complete and informative product information. Properly presented product data can boost a company’s image, increase sales, lower product return...