SEMA Leadership Days will be held this year at the Sheraton Fairplex Conference Center in Pomona, California, and will conclude Friday, July 27, with the SEMA Installation Banquet & Gala Fundraiser.

To help kick off its annual Leadership Days, held July 27–29, SEMA introduced automotive businesses to the latest technological trends and opportunities with the Business Technology Symposium (BTS). Held at the Renaissance Hotel in Long Beach, California, the day-long gathering presented participants with solid education, proven strategies and best practices from experts in the fields of online marketing, multimedia sales and eCommerce.

For the first time since its creation four years ago, SEMA and the Street Performance Council (SPC) have made all of the presentations from the 2010 Business Technology Symposium (BTS) available on one DVD. This professionally filmed and edited DVD is the next-best thing to being at the symposium in person, and it provides members professional insight on how to capitalize on social media trends, company-data organization and current market research techniques.