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Press Release Article

A Few Words With the Incoming Chairman

July 2011

Lee McGuire, director of marketing and operations for Skyjacker Suspensions, will assume the chairmanship of the Young Executive’s Network (YEN) in July. She has been involved in the automotive specialty-equipment industry for eight years and will attend her ninth SEMA Show in November. She became a...

Magazine (News) Article

Restyling & Car Care Accessories New Products

Whether at the dealerships or through independent specialty-equipment installers, car and truck personalization allows consumers to tailor their vehicles to their unique requirements. While market forces—both intrinsic and external—have wrought changes over the past few years, consumers have never...

Magazine (News) Article

Media Methodology

How effective are your advertising and media campaigns? More important, how are you measuring your return on investment (ROI)? When marketing pros speak of “tracking media,” they’re really referring to tracking promotion, which—along with product, price and place—is one of the four P’s of marketing...

Magazine (News) Article

Wheels Keep on Turning

Wheels continue to be one of the first modifications that car and truck owners make to their vehicles. The popularity of these products may be one reason why wheels are so prominent at the SEMA Show. Located in the lower South Hall, where buyer activity tends to be among the highest, the SEMA Show’s...

Magazine (News) Article

Technology

Marketing

Business Opportunities

E-mail Marketing

Despite intense competition from social media heavyweights, such as Facebook and Twitter, e-mail remains a formidable marketing stalwart, according to a new study released in May by Market Tools (www.markettools.com). The researchers found that e-mail use was actually up among 45% of the 1,268...

Magazine (News) Article

Retailer

Enthusiast

Business Opportunities

Car Care Tech

To paraphrase a well-worn Oldsmobile ad, today’s vehicles are not your father’s paint and trim. If you think modern consumers are left scratching their heads over how to maintain the appearance of their vehicles, imagine what the companies that formulate car care products go through.

Magazine (News) Article

Small Business Issues

Sales

8 Steps for Smart Sales Hiring

Editor’s Note: Most of the specialty-equipment companies contacted in a recent SEMA survey said that they planned to hire new employees in 2011. Salespeople were at the top of the list. To learn more about the traits and skills of successful salespeople—and how to hire them—we contacted freelance...

Magazine (News) Article

Member Benefits

Street Rod

Washington State Enacts SEMA Street Rod/Custom Vehicle Bill Into Law

Washington joined the growing list of states to enact SEMA model legislation to amend the vehicle titling and registration classification for street rods and create a classification for custom vehicles. The bill was approved by the Washington State Legislature and signed into law by Governor...

Magazine (News) Article

Featured

National Collector Car Appreciation Day - July 8, 2011

The Specialty Equipment Market Association (SEMA) and its Automotive Restoration Market Organization (ARMO) and Hot Rod Industry Alliance (HRIA) Councils announced July 8, 2011 as “Collector Car Appreciation Day.”

Magazine (News) Article

Small Business Issues

Legislation

Law and Order

Law and Order is an update of some of the most recent federal and state legislative and regulatory issues that could potentially impact the automotive specialty-equipment industry. These include issues affecting small-business owners and their employees.