SEMA Advocacy Leads to EPA Delaying Most Aggressive Tailpipe Emissions Benchmarks EPA tailpipe emissions rulemaking requires more incremental emissions reductions; nominal reductions still require automakers to rapidly increase ZEV sales, putting the government’s thumb on the scale for EVs. DIAMOND...
By SEMA News Editors Yokohama Rubber Co. (YRC) has announced its intent to build a new consumer/light-truck tire plant at the Alianza Industrial Park in Saltillo, Coahuila, Mexico, after the YRC board has approved the plan. "This is a clear signal that Yokohama is committed to the North American...
By SEMA News Editors Holley Performance Brands Previews 2024 Event Season Holley Performance Brands has revealed its full schedule of experiential marketing events for 2024. Launching in April, Holley's event season will showcase its various aftermarket verticals, the company said, including...
Free for SEMA Members, the full 2024 SEMA Future Trends Report outlines key areas likely to affect the automotive specialty-equipment market in 2024 and beyond.