People Places & Racing News

Movers & Shakers: New Yokohama Tire Plant in Mexico

Yokohama logo

By SEMA News Editors

Yokohama Rubber Co. (YRC) has announced its intent to build a new consumer/light-truck tire plant at the Alianza Industrial Park in Saltillo, Coahuila, Mexico, after the YRC board has approved the plan. 

"This is a clear signal that Yokohama is committed to the North American market," said Jeff Barna, president and CEO of Yokohama Tire Corporation (YTC). "The increased production capabilities will supplement existing global capacity for tires destined for our region," Barna said. 

The modern plant, with an initial capital investment of $380 million, will be built on a 150-acre site. Construction is expected to begin in the second quarter of 2024 and the facility is set to begin production in early 2027 with a planned annual output of 5 million tires.

For more information, visit and

Got company news? Releasing a new product? Contact