By SEMA News Editors
The road to the 2024 SEMA Show, November 5-8 in Las Vegas, begins with the annual booth priority selection process. This is when exhibitors choose a Show floor location based on their seniority in a process that literally builds the SEMA Show section by section, booth by booth.
"It is like the order of a pro sports draft; we rank each exhibitor by seniority, determined by how many SEMA Shows an exhibitor has participated in and by Show section," said Andy Tompkins, SEMA trade show director. "To do this, we call every single exhibitor from brands that are just starting out all the way to established companies that have been part of the Show for years."
Every approved exhibitor who submits their exhibit space rental application (ESRA) and deposit prior to the Friday, March 29 deadline has the opportunity to select their booth space. During the exhibitor's time to pick, a SEMA Show account representative will call the primary contact and help locate and assign the exhibit space that best suits the company's needs.
"This is a fair and straightforward way for companies to select their best possible location, which is part of SEMA's commitment to providing the best Show experience possible," Tompkins said. "We even have tiebreakers built into the system for companies that may have the same seniority. These processes keep the SEMA Show exciting and new each year."
One of the most important aspects of a successful Show is pre-Show marketing and promotion. The priority selection process allows exhibitors to understand their Show floor location and how large their exhibit will be so they can begin to promote their booth, plus envision their display design, product presentation and staffing at the Show.
There is still time to get involved in the booth space priority selection process; submit your ESRA application by Friday, March 29. The SEMA Show team will begin the booth plotting process from April 29 through May 15 (more exhibitor resources here).
Attendee and media registration opens on Monday, April 29. And, hotel reservations for the 2024 SEMA Show are open online here.
Keep an eye on SEMA News and semashow.com for the latest deadlines, updates and opportunities for the 2024 SEMA Show.