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Council or Network Update

HRIA Member Spotlight: Blue Collar Muscle Rods & Custom

SEMA’s Hot Rod Industry Alliance (HRIA) has named Blue Collar Muscle Rods & Custom as the council's newest spotlight member. Get to know the company’s story in the SEMA News interview with Blue Collar Muscle Rod & Custom’s owner Eric Leroy below.   SEMA News: Tell us the story of your business. How...

Council or Network Update

HRIA Welcomes New Members

The SEMA Hot Rod Industry Alliance (HRIA) is proud to welcome its newest members! We are glad you are here and look forward to collaborating with you as part of the council. A&A Restorations Burnyzz CarAggio Autosports Invictus Custom Garage Street Rod Factory

eNews Article

SEMA Battle of the Builders Expands to Motorcycles With New Bike Builder Shootout

The new competition category celebrates the creativity and craftsmanship of custom motorcycle builders.

eNews Article

Vehicle Diagnostic Standards Are Evolving. SEMA Garage and DG Technologies Can Help You Keep Up

Get expert instruction on new diagnostic standards and cybersecurity at the upcoming SEMA Garage workshop with DG Technologies

Event

WTSBC & Student Program | Beyond the Vehicle: Careers in the Aftermarket

09/15/2026 - 16:00 - 09/15/2026 - 17:00

eNews Article

Work in Automotive Restyling? Learn How AI Can Scale Your Business

A panel of experts will share strategies for implementing AI to increase revenue, save money and save time.

eNews Article

Dozens of Ways to Stretch Your SEMA Show Budget in 2026

Discover ways to save on registration costs, travel, lodging and other Show expenses.

eNews Article

Advocacy - Small Business