The SEMA Automotive Restoration Market Organization (ARMO), in conjunction with the SEMA Hot Rod Industry Alliance (HRIA), will kick off the 2026 SEMA Show with booth vehicle unveilings on Tuesday, November 3, at 10:30 a.m. in the ARMO/HRIA Booth in Central Hall #23295.
Each year, ARMO and HRIA select unique, high-quality builds to showcase in their SEMA Show booth as part of their Feature Vehicle Programs. The programs highlight the craftsmanship, innovation and attention to detail that define the restoration and hot rod industries while giving builders a platform to showcase their skills to a global audience.
SEMA Show attendees will have a chance to see the vehicles as they debut, hear directly from the builders and learn about the techniques and details that brought each project to life. Join ARMO and HRIA for the unveiling and get an up-close look at the builds, products, and innovative ideas defining today’s market.
Connect with ARMO and HRIA
The ARMO/HRIA booth provides a centralized location for members, prospective members and industry professionals to connect with ARMO and HRIA during the SEMA Show. Stop by to meet council volunteers, connect with fellow industry members, learn about council resources and find ways to get involved.
See you at SEMA!