How effective are your advertising and media campaigns? More important, how are you measuring your return on investment (ROI)?

To learn what it takes to market product for use by American armed services, we talked to some specialty-equipment manufacturers that have branched out from traditional commercial sales to work with military suppliers. Among those willing to share their experiences were FOX Racing Shox, ICON Vehicle...

As the world’s premier automotive specialty-products trade show, the 2011 SEMA Show, to be held at the Las Vegas Convention Center from November 1–4, 2011, attracts more than 100,000 industry leaders from more than 100 countries and also provides a unique opportunity for buyers and exhibitors to...

Internet speaker and business consultant Joe Dysart has outlined some of the key elements that should be in place, based on insights from top experts in the medium, when developing a social media policy for your company and its employees.

SEMA Show exhibitors can generate more product exposure by offering products to builders through the SEMA Show Products for Project-Vehicle Builders list.

Are you hunting for a new job? The “Positions Available” section in the SEMA Member Classifieds lists more than 50 job openings around the country. Here are some of the latest classifieds posted to the website.

News and updates from SEMA's councils and committees.

Dates and locations for several upcoming SEMA-sponsored shows, webinars and activities have been announced.

Recognizing that technology is a crucial element in many industries, SEMA is helping automotive businesses understand the trends and opportunities at the 2011 Business Technology Symposium (BTS), July 27 from 10:00 a.m.–4:00 p.m. at the Renaissance Hotel in Long Beach, California.