I’d like to start this column by expressing our sincere thanks to all those members who voted on the recent referendum to reduce the size of the SEMA Board of Directors. Whether you voted for or against the motion, your participation is a key factor in maintaining a healthy association.

Adding a little more power, even just a horse or two, changes the relationship between a car and its driver. Suddenly, drivers become enthusiasts and their cars become “projects.” The 2011 SEMA Show featured 485 exhibitors in the Racing & Performance section, entering more than 650 new products in...

Given that Facebook has become critical to any serious social media strategy, it’s no surprise that a number of tools, software packages and apps have sprung up to give businesses a leg up on maximizing their marketing campaigns on the service. Here’s a sampling of some of the most promising: