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Council or Network Update

Last Chance to Join Free Webinar on Alternative Fuels

Aftermarket engineers have limited time to register for the SEMA Emerging Trends & Technology Network (ETTN) webinar, "Alternative Fuels," taking place on Tuesday, Sept. 15, at 12:00 p.m. PT/3:00 p.m. ET. Tailored to engineers interested in the technical considerations of designing a spark-ignition...

Press Release Article

TIRES AND WHEELS ACCELERATE MOMENTUM FOR 2026 SEMA SHOW

September 2026

TIRES AND WHEELS ACCELERATE MOMENTUM FOR 2026 SEMA SHOW DIAMOND BAR, Calif. (Sept. 2, 2026) – The 2026 SEMA Show is picking up speed, with strong exhibitor demand and continued growth across key categories, especially in tires, wheels, and related service technologies. For professionals focused on...

eNews Article

Movers & Shakers: Cosmo Tires Expands, Dunlop Tires Hires New VP

Dunlop announces a new appointment and Cosmo Tires opens a new destination store.

eNews Article

Last Chance to Nominate for 2026 SEMA Council & Network Awards

Help SEMA recognize the individuals and companies making a lasting impact across the automotive aftermarket. Nominations are open until this Friday.

eNews Article

Virtual Event: Debunking Myths in the Wheel, Tire, Brake, Suspension and Brake Markets

The Sept. 3 session will cover common wheels, tires, brakes and suspension myths and the impact these misconceptions can have on business.

eNews Article

Leno's Law Passes California Legislature

SB 1392, which will help preserve California's rich automotive heritage, now heads to Gov. Gavin Newsom for consideration.

eNews Article

Trending

Register for the 2026 SEMA Show to Explore the New Powersports Section

Discover new powersports products, meet manufacturers and suppliers, and connect with businesses, November 3-6, Las Vegas.

eNews Article

#SheIsSEMA Spotlight: Lori Spaulding of Dream Giveaway

Get to know Spaulding in her interview with SEMA News.

eNews Article

Looking for Products for Your SEMA Show Build?

Connect with SEMA Show exhibitors interested in supporting Show-stopping project-vehicle builds.

eNews Article

RealTruck Launches AI-Powered Vehicle Customization Tool

By SEMA News Editors RealTruck, the Michigan-based truck accessories manufacturer, has launched a new 3D builder visualization tool for customers. The RealTruck Builder experience combines 3D visualization, AI-powered recommendations and intelligent search to let customers virtually configure...