The SEMA Data Co-op (SDC) is “data central” for hundreds of specialty parts brands, representing millions of part numbers and tens of millions of vehicle applications.

Porsche will update the Panamera Sport Turismo for its ’20 model year, and here’s a prototype of the new car hitting German roads.

As OEMs roll out advanced driver-assistance systems (ADAS) on new vehicles, the latest technologies are proving to be a mixed bag for the aftermarket.

Here are some of the more popular tactics marketers use to create buzz on social media, along with the tools you can use to analyze how each tactic is working for you.

Retailers need an organized way to monitor and respond to trash talk and other comments about them that appear online—or face potential peril.

News and updates from Aftermarket Performance Group.

Racing news and results from across the motorsports industry.

For 2020, project-vehicle requests need to be submitted in two parts and meet Ford’s criteria.

Explore the potential for your products in this customizing-crazy market, where consumers are eager to buy the latest U.S. products for classic car restoration, off-roading, racing, street performance and aesthetics.

As a member of the association, your recommendation is needed for industry leaders to serve on the SEMA Board of Directors.