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2020 SEMA Middle East Conference Registration Deadline December 28


By Linda Spencer

Middle East
First-time exhibitor Specialty Vehicle Engineering
Inc./DBA Hamburger’s Superchargers Inc. attracted lots of attention among local buyers.

Register now for the 2020 SEMA Middle East Business Development Conference, March 31–April 5, in Abu Dhabi, United Arab Emirates, and April 5–7, in Riyadh, Saudi Arabia, where attendees will meet with pre-vetted trade buyers from throughout the region. Explore the potential for your products in this customizing-crazy market, where consumers are eager to buy the latest U.S. products for classic car restoration, off-roading, racing, street performance and aesthetics. High disposable income coupled with a passion for personalization makes this an attractive region.

Attendees of the 2020 SEMA Middle East Business Development Conference will:

  • Exhibit at the leading customizing show in the region—Custom Show Emirates—in a turn-key booth.
  • Participate in a seminar with top distributors.
  • Participate in an official U.S. government briefing.
  • Tour specialty-equipment shops in Saudi Arabia and the UAE featuring performance, off-road and styling upgrades.
  • Attend networking receptions.

All meals, hotel accommodations, a turnkey booth at Custom Show Emirates and airfare from the UAE to Saudi Arabia are included. Attendees can self-certify to qualify for up to $1,250 in U.S. government grants to defray trip costs. California-based companies are eligible for additional funds, including state grants of up to $1,500 to help defray the costs of participating.*

Slots are limited, and the registration deadline for the Saudi portion of the trip is December 28, so so register today!

For more information or to schedule a conference call to discuss the SEMA Business Development Conference, contact Linda Spencer at

*Check with SEMA staff regarding additional funds for SEMA members located in other states.