A New Look for the LTAA BoothThe Light Truck Accessory Alliance (LTAA) booth will look a little different at the SEMA Show this year. When attendees first approach South Hall, they will notice five vehicles on display outside the entrance. This representation of the wide variety of LTAA-member...

Hot Rod Alley in the Central HallOne of the SEMA Show’s premier sections, Hot Rod Alley spotlights the craftsmanship and creations of a market that many consider the cornerstone of the specialty-equipment industry. Located in the Central Hall of the Las Vegas Convention Center, Hot Rod Alley...

The SEMA Show Student Program offers educators and students the opportunity to attend the annual SEMA Show. The program is designed for “qualified and motivated students.” The primary objective is to provide unique learning experiences that integrate the student’s field of study with actual business...

Powered by SEMA’s Young Executive Network (YEN), Launch Pad is an unprecedented opportunity to promote new products and businesses run by YEN members. This new competition offers innovators, inventors and entrepreneurs under the age of 40 an industry platform to showcase their business plans for...

Whether you’re a complete newbie or a seasoned veteran, everyone needs to be reminded of the basics of trade-show survival. Comfortable shoes, breath mints, official SEMA Show guide, water and sleep are the essentials. Here are just a few tips that anyone can use to ensure a stress-free, successful...